What Are the Maizen Sisters? For Those New to Us

The Maizen Sisters is a YouTube channel featuring gameplay commentary by a duo consisting of the rabbit character “Zenichi” and the cat character “Maicky.” They continue to post videos centered around Minecraft every day, and as of 2026, they boast astonishing figures: over 3.21 million subscribers in Japan, over 21.5 million subscribers worldwide, and over 7.2 billion total views (as of April 2026). As a Japanese game commentary channel, it enjoys unparalleled global popularity, and its defining feature is that it is loved by a wide range of generations—primarily preschoolers and elementary school students, as well as their parents. Through manga serialization in CoroCoro Comic, the publication of educational workbooks, and the hosting of nationwide events, it has grown into a character business that far exceeds the scope of game commentary, becoming one of Japan’s leading content franchises.

Profile: A Minecraft livestream that began in 2015 has amassed over 20 million followers worldwide

The Maizen Sisters launched their YouTube channel in 2015 and began their activities primarily by streaming Minecraft gameplay. The channel’s stars are two original characters: “Zenichi,” a serious and responsible rabbit, and “Micky,” a free-spirited and cheerful cat. They keep their real faces, real names, and ages completely private, and their distinctive style involves strictly maintaining the worldview of their characters. From 2017 to September 2021, they were affiliated with UUUM, Japan’s largest YouTube agency, and transferred to Laser FZCO in October 2021. Starting around 2018, their videos for “Super Smash Bros.” and “Minecraft” began to go viral, rapidly expanding their subscriber base.

The channel’s growth extends beyond Japan, continuing to expand into overseas markets such as English-speaking and Asian regions. As of September 2025, the global subscriber count had surpassed 19.9 million, and in February 2026, following the release of the “Maizen Drill” workbook, it reached over 21.5 million. These are world-class figures that set him apart as a Japanese game streamer, boasting international brand power that surpasses even HikakinTV (approximately 19.6 million subscribers). In 2023, he launched a manga serialization in CoroCoro Comic, and with the release of the fifth volume of the manga series in February 2026, he has firmly established himself in the publishing industry as well.

3 Reasons Why the Maizen Sisters Are So Charming

① “The World's Easiest Minecraft Commentary”—where kids can have fun with peace of mind

The Maizen Sisters' greatest strength is their thoroughly clean content that children can watch with peace of mind. There is absolutely no profanity, violence, or extreme reactions. The banter between Zenichi and Mickey is gentle and cheerful, and their videos feature scenarios that captivate children, such as “surviving a zombie-infested world in Minecraft” or “living a 100-day survival challenge.” As content that even preschoolers can watch safely, it has earned the trust of parents. The fact that it’s a “YouTube channel parents can feel safe letting their children watch” and that parents and children can enjoy it together is a major point of differentiation from other gaming commentary channels.

② The Overwhelming Scale of Character Business Beyond Gaming

The Maizen Sisters are far more than just a YouTube gaming commentary channel. Their activities as a character IP span a wide range of areas, including a manga series in CoroCoro Comic, the publication of the “Maizen Drill” workbooks, nationwide events, merchandise sales, and collaborations with cafes and Round One . In particular, “Maizen Drill” has been well-received as educational content for preschoolers and elementary school students, with many children saying, “Studying is fun because I like the characters.” This ability to naturally blend the game's worldview with education and entertainment is what ensures the Maizen Sisters are more than just a passing fad.

③ “Fun that transcends language,” as proven by 21.5 million people worldwide

In addition to the Japanese version, the Maizen Sisters actively produce content in multiple languages, including English and Chinese, and have gained a wide following among international viewers. The fact that Minecraft itself is a globally popular title, combined with the cheerful banter between the characters that transcends language barriers, has contributed to their international viewership of over 21.5 million people worldwide. It is extremely rare for a Japanese-based gaming commentary channel to achieve such a global reach, making them truly one-of-a-kind in this regard.

Tips for Beginners on How to Enjoy the Maizen Sisters' Videos

For those watching the Maizen Sisters for the first time, we recommend starting with their story-driven videos, such as the “100-Day Survival” series or the “World Full of Zombies” series . Even if you don’t know much about Minecraft, you can simply enjoy these videos as stories where the characters overcome challenges. Many of these popular videos have over a million views each. When watching with your children, combining the videos with the study workbook “ Maizen Drill ” naturally creates an experience where “both gaming and studying are fun.” Start by searching for “Maizen Sisters” on YouTube and try watching one of the videos with the highest view counts.

Current Activities as of 2026

In 2026, the Maizen Sisters’ activities are gaining momentum across various fronts. On YouTube, they posted several high-view-count videos in March 2026 alone, including “What Happened When We Seriously Tried to Survive in a World Overrun by Zombies!?” (1.22 million views) and “100 Days of Survival in an Expanding World!” (430,000 views). In February 2026, the fifth volume of the manga series *strong* (*/strong*), serialized in *Corocoro Comic*, was released, and a new edition of *Maizen Drill* was published that same month, continuing their publishing initiatives. The channel’s global subscriber count has grown to over 21.5 million, maintaining a world-class scale as a Japanese-born game commentary character. With absolutely no scandals or controversies and a long-standing clean style of operation, further growth is expected in 2026.

Summary: The Maizen Sisters are the gold standard of “game commentary that parents and children can enjoy together”

With an overwhelming fan base of over 21.5 million worldwide and 3.21 million in Japan, coupled with a diversified character business spanning manga, workbooks, and events, the Maizen Sisters have established a unique and unparalleled position in Japan’s game streaming scene. For parents who feel that “game commentary videos are a bit too intense to show their children,” the Maizen Sisters are one of the few options they can confidently recommend to their kids. Even if you’re not familiar with video games, simply watching the banter between Zenichi and Mickey will likely lead you to discover, “I didn’t realize there was content this fun out there.” Start by checking out one of their popular survival-style videos on YouTube with your child!